Years after he avoided responding to attacks from politicians on all sides, the second richest man in the world has decided to fight back. As a challenger determined to bring down the defending champion, Bezos has chosen to be on the offensive. It is he who will dictate the fight by engulfing himself in any opening that his opponent will give him. His tactic is clear: takes a page out of Elon Musk’s book.

In two days, in two successive attacks, Bezos accuses the Biden administration of “misdirection.” Interestingly, the mogul’s attacks come as CEOs grapple with the impact of their policy interventions following the Florida governor’s decision to sanction Disney for taking a stand against the “Don’t Say Gay” bill in the state.