In this YouTube video, marketing professional Ben Heath discusses the announced updates to iOS and how it will affect advertising on Facebook. Apple is taking steps to protect the privacy of its users, but Facebook has always tracked personal data to enable effective advertisements for its business clients. If you run a business and rely on Facebook for leads, this can be a scary time.
Heath says it’s not time to panic yet. Facebook runs multiple types of ads on its network, and not all of them will be affected by the iOS change. Watch his video, and make plans with your marketing team to adapt in 2021.